Our minds developed around stories; language and the stories we tell shape our realities and the more we can understand them, the better authors we become in our lives, in our business and, hopefully, in our contribution to the world.

Our brains love patterns, shortcuts, and feeling right, which is great for surviving, but terrible for seeing what we’re missing. We cling to old experiences like safety blankets, build simple mental models and rules that feel true, and then defend them even when they’re wrong. The real magic happens when we assume we don’t know. By asking “what if I’m wrong?” or imagining how someone with totally different experiences would see things, we break out of our tiny slice of reali

In the October newsletter for Swisspreneur I spoke about the merits and drawbacks of integrating Stoicism into your entrepreneurial practice, I suggested that the core value of Stoic philosophy is its emphasis on self-reflection rather than a particular claim to virtue ethics. Then, I went on to promise that you don’t need to be a Stoic to practice this. So, in this post we’re diving into my new-found favorite tool for integrating self-reflection and managing the stress of un

It’s been almost a decade since Ryan Holiday published The Daily Stoic  and yet the ancient philosophy of stoicism is still having it’s rebirth moment. Its presence feels especially dominant in the world of entrepreneurship where Stoic thought is constantly getting dropped into podcast episodes, newsletters like this one ;) and, some founders say, into their practice. I received The Daily Stoic  as a gift five years ago and read it religiously every single day for four years

If you’ve been following AI news, a recent "State Of AI In Business 2025" report from MIT's Project NANDA  made a stir last month by claiming that 95% of generative AI pilots are failing.  Headlines everywhere from Fortune  to Forbes  picked this up citing the failing as an explanation for the market's unease regarding AI stocks and discussions of the "AI bubble". Now these headlines are great at generating clicks and making noise but, like leaving your keys in the ignition o