Essential Reading

I've had the great honour of bridging the worlds of entrepreneurship and psychology in my volunteer work at Swisspreneur for the last six years. In addition to my must-read publications you can read by clicking the buttons below, the blog posts here are a collection of some of the most recent and well received Swisspreneur newsletters.

Swiss Startups Book

Self-Innovation and Continuity

Smoking, Gen AI Pilots & Change Management

If you’ve been following AI news, a recent "State Of AI In Business 2025" report from MIT's Project NANDA made a stir last month by claiming that 95% of generative AI pilots are failing. Headlines everywhere from Fortune to Forbes picked this up citing the failing as an explanation for the market's unease regarding AI stocks and discussions of the "AI bubble". Now these headlines are great at generating clicks and making noise but, like leaving your keys in the ignition o

Jan 276 min read

Essential Reading

Smoking, Gen AI Pilots & Change Management

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